Recycled PET fibre (polyester) comes from recycled plastic bottles, with the material sourced locally in India. These characteristics make it perfect for family living. It softens up and wears in, but not out, with time. Jute fibre is extremely strong, durable and environmentally friendly. It helps to create an exceptionally healthy indoor environment and it is a naturally renewable, biodegradable, recyclable and energy efficient fibre. Wool is remarkably durable and it has considerable insulation properties and strong environmental credentials. Each intricate knot and weave in an Armadillo rug is a gesture. The rugs are crafted by hand with natural materials and energy-efficient processes, designed to counteract today’s throwaway culture and stand the test of time. This hand looming and knotting imbues each rug with subtle character and timeless appeal.Īrmadillo maintain a ‘reuse, reduce and recycle’ philosophy with the use of sustainable fibres like wool, jute and PET fibre. Founded in 2009 by Jodie Fried and Sally Pottharst, Armadillo is a truly sustainable company. Hand dyeing and sun drying add abundant texture and vibrancy to the yarn which is then flat woven, hand knotted or braided. Armadillo's commitment to social responsibility is demonstrated in their sustainable practices and support of the community of artisans that hand-make all of their products. They have been passed down through generations and reinterpreted by Armadillo & Co for contemporary interiors. Founded in 2009, Armadillo is the culmination of their efforts, melding age-old methods in rug production with contemporary design.
Their rugs are the work of artisans whose intricate weaving traditions are centuries old. As co-founder Jodie Fried explains, “We envisioned a space that was akin to the clean lines of a gallery with the community feel of a workshop, where clients can come in and work with us to select a design uniquely tailored to their needs.”Īrmadillo & Co., 8715 Wilshire Blvd.Armadillo have been producing rugs since 2009 that are 100% handmade in India, using Fair Trade practices and natural and sustainable fibres. The contrast of raw and refined materials creates a warm and welcoming ambience where visitors can browse and be inspired. The gallery-esque showroom boasts soaring 18-ft ceilings and beautiful exposed brick walls. The 2,000 square ft US flagship was designed by Standard Architecture.
Neutrals dominate but the rugs can also be ordered in a rainbow of colors derived from natural tones, as inviting and gentle as your favorite blue jeans. The rugs, for both indoors and out, and the tabletop items the company creates, with materials that have been hand dyed and sun dried, are soft, durable and flexible. Each year, the foundation commits more than $75,000 to social responsibility projects including schooling and scholarships. The company’s credo, “our rugs lie lightly on the earth,” applies to the manufacture of their products - 100% handmade, using Fair Trade practices with natural and sustainable fibers - as well as to its commitment to their weavers. The Armadillo & Co Foundation was founded with the mission is to enhance and improve the lives of local Indian communities through the provision of educational, community and health facilities in underprivileged communities. Pottharst’s background in finance and floor coverings balances Fried’s deep knowledge of fabric and textiles forging a partnership whose goal is to sustain and elevate age old methods through a contemporary design process. Invigorated by the communities of weavers and artisans they encountered and committed to social responsibility and giving back, the two combined forces in 2009 to found Armadillo & Co. She eventually crossed paths with Sally Pottharst. The disaster encouraged her to turn her focus to rebuilding villages a few months sojurn turned into a three year stay. Jodie Fried was working in India as a costume designer when the 2001 earthquake hit. With showrooms in Sydney, Brisbane and Melbourne, they soft opened on Wilshire Boulevard in Beverly Hills a few weeks ago. Handcrafted from natural fibres in earthy textures and. Armadillo Nook Lucine Rug, 1.2m (round small rug) RRP 360. Certainly that holds true for the birth of Armadillo & Co, the Australian-based rug company. Nook by Armadillo, the latest collection from artisanal rug brand Armadillo, has been designed with this solution in mind, creating a collection to help you master the small space, with a versatile suite of area and accent rugs. Serendipity is described as the “the occurrence and development of events by chance in a happy or beneficial way”.
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